Buzzle
Turning Shopping Into a Game of Rewards and Savings
A shopping rewards app designed to make saving money feel fun, social, and engaging. Instead of traditional coupons that users forget to redeem, Buzzle lets people earn Buzz Coins, compete on leaderboards with friends, and track their spending in one place.
UI/UX Design
Visual Assets
Design System
Branding
Gamified UX
Problem Statement
Rethinking How We Reward Shoppers
Shopping apps reward spending, but they rarely reward engagement. Most users collect points they don’t understand, never feel progress, and have no reason to return after checkout. Rewards feel hidden. Value feels delayed. And saving money feels like work.
Solution
Gamifying the Shopping Experience
Instead of quietly collecting points in the background, users earn Buzz Coins through actions, complete challenges, and compete with friends in real time
01
Progress you can feel- Coins, streaks, and milestones make every action rewarding.
02
Competition that motivates- Leaderboards turn saving into a game with friends.
03
Redemption without friction- Use rewards instantly with no confusion or delay.
04
Sharing earns more- Affiliate links let users invite friends and grow rewards together.
User
Redeem
Coupons
In-app rewards
instant use
Share & Grow
Affiliate links
Refer & earn
Social proof
Earn
Buzz Coins
Coupons
Challenges
Compete
Leaderboard
Groups
Ranking
Each system fuels the others, creating a loop of motivation, value and return
Earning Coins
Completing Challenges
Make earning feel rewarding
Users should immediately see the impact of their actions
Why?
Progress feedback = motivation to return
Leaderboards
Social Motivation
Make competition motivating
Friendly competition keeps users active and improving.
Why?
Social comparison = engagement boost
Affiliate Links
Invite to Earn
Savings Insights
Make sharing feel rewarding
Sharing should feel like helping friends unlock value.
Why?
Social rewards = organic growth
Who Are the Users?
We focused on frequent online shoppers who love exploring new brands but also value getting rewarded for their loyalty.
Value Seekers: Always on the lookout for cashback, coupons, or better deals.
Loyal Shoppers: Regularly purchase from their favorite brands and expect recognition for it.
Gen Z & Millennials: Digitally savvy users who enjoy gamified, social shopping experiences.
Despite their enthusiasm for online shopping, users often struggled with:
Scattered or expired reward data across apps
Unclear redemption processes
Weak emotional ties to current loyalty programs.
UX/UI DESIGN
Designing for Effortless Engagement
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#1C1C1E
Acumin Pro
Clarity First
The interface is designed to make earning feel intuitive and rewarding. By personalizing the experience around each user’s interests, the app filters out distractions and keeps only what truly matters.
Your Recent Activities
Synced
Purchase from Amazon
$416
3:24 pm
50
Purchase from Target
$1,890
Aug 1
100
Purchase from Walmart
$16
Jul 31
5
Purchase from Amazon
$2
31 Dec, 2024
50
Purchase from Walmart
$416
31 Dec, 2024
50
Personalized offers appear first to spark interest and drive quick action
Personalized deals reduce effort and help users act instantly
Essential actions are always one tap away for effortless navigation
Visible coins keep users aware of progress and motivated to engage
Compact history gives users quick insight into spending and savings
more than sportswear and workout clothes
Coupons
Activity
Savings
40% off on selected items in-store
HALFOFF
Details
40%
OFF
Free shipping on order above $40.00
FREESHIP
Details
Free
SHIPPING
Get $250 off at your nearest adidas store on selected it...
25OFF
Details
$250
OFF
more than sportswear and workout clothes
Coupons
Activity
Savings
S
Shoun Beig
3:24 pm
Purchase of 4 items
In-Shop
4
$ 14.6
5
J
John Doe
July 31
Purchase of 5 items
Online
$ 20.9
50
H
Han Solo
July 31
Purchase of 10 items
C
Caroline Channing
31 Dec, 2024
Purchase of 10 items
Pipuda saved $16.78 on 4 items
3:24 pm
J
John saved $20.78 on 2 items
July 31
M
Max saved $6.78 on 1 items
July 10
C
Caroline saved $12.8 on 6 items
July 10
Han saved $16.78 on 9 items
31 Dec, 2024
J
John saved $16.78 on 1 items
31 Dec, 2024
M
Max saved $16.78 on 5 items
31 Dec, 2024
Building Trust
Designed for clarity, offers are grouped by brand, helping users find what they need. Coupon codes are shown upfront for easy access, removing search frustration. Real-time activity shows who used coupons and compares savings with friends.
Playful Motivation
Gamification adds purpose and play to the experience. Completing challenges earns coins and boosts leaderboard ranks, while friend groups create a sense of shared progress and social motivation.
Connect your gmail
+50
Claim
Refer 5 friends
2/5
+500
Add 5 friends
4/5
+200
Add 10 friends
4/10
+800
1
3
2
J
John
120
S
Suzzi
20
You
5,000
Leaderboard
#1
Your current rank on the board
1
You
5,000
2
J
John Doe
120
3
S
Suzzi Q
20
4
C
Caroline Channing
19
5
M
Max Black
12
6
E
Earl Grey
10
7
J
Justin Taylor
3
8
R
Ravi Sharma
0
Invite Friends
Invite & Earn
Free Coins!
Add Friends
Create Group
Share Post
Social Connection
Building community through shared progress and transparency. Users can track friends’ spending, coins, and savings, turning budgeting and rewards into a collective experience rather than an individual task.
Friends Activity
Friends
S
Sheryl Black
3:24 pm
Recent activity at Amazon
Shopping
16
4
$ 14.6
50
J
John Doe
Aug 1
Recent activity at Subway
Food
16
2
$ 2.07
100
1
$ 200.0
+6,000
Home
Friends
Coupons
Settings
Prakriti Jain
prakriti@gmail.com
16
Friends
#1
Ranking
View leaderboard
Add Friends
Pipuda invited you to join their
group Shopaholics
S
P
K
N
and 2 others
Decline
Accept
All
Shopaholics
Sneakerhead's
Pet Parents
Activities
Members (3)
+
Invite members
Remove
S
Sheryl Black
sherylblack@gmail.com
Remove
P
Pipuda
sherylblack@gmail.com
Remove
J
John Doe
sherylblack@gmail.com
Remove
Home
Friends
Coupons
Settings
John Baily
now
Can you bring a big salad? I’m on dessert duty.
John Baily
now
Can you bring a big salad? I’m on dessert duty.
Buzzle
now
Are you at Starbucks? Let your friends know and earn Buzz coins.
Ralph Edwards
now
Haha that's terrifying 😂
iOS 15.0.2 is ready to install
2m ago
Would be great to have iOS 15 Figma UI Kit. With AutoLayout :)
What's the occasion?
3m ago
Can you bring a big salad? I’m on dessert duty.
9:41
Tuesday, 23 June
9:41
When users visit a store or café, they receive a gentle notification to log their purchase. Bills can be uploaded directly to track expenses, organize receipts, and earn rewards, all in one place.
Friend’s Activity
Nayan Arora
2h ago
Amazon activity in Shopaholics
$416
Seetal Dharma
1 day ago
Adidas activity in Sneaker Heads
$50.56
Ajay Patel
5 days ago
Wallmart activity in Office
$200.90
P
Prakriti Jain
a year ago
Target activity in Shopaholics
$1000
Turning sharing into earning. Users can share purchases through affiliate links, creating a social loop where discovery, trust, and rewards grow collectively.
The Strategy Behind the Experience
These principles guided every design decision, from typography to how progress feedback animates
Reflections & Learnings
Crafting Loops to Build a Thriving Ecosystem
Working on the product side of this app showed me how to turn simple interactions into a thriving ecosystem. Taking cues from the flow and layout of department stores, I explored how interconnected systems can guide users to spend, earn, and keep coming back, creating a loop that is both engaging and rewarding.